

Martina
About Martina
I'm Martina, a licensed tour guide since 2015 and certified sommelier specializing in travel consultancy for Italy, with Florence as my primary expertise. Living and working in Florence, I've developed an intimate knowledge of this Renaissance city – from its world-famous museums to hidden artisan workshops, from Michelin-starred restaurants to authentic local trattorias.
My passion extends beyond work: I regularly explore art exhibitions, attend concerts and theater shows, and discover the best venues with friends. This genuine local lifestyle enriches the travel advice I provide, offering insights no guidebook can match.
While Florence is my specialty, I also have solid experience in Pisa, Siena, Lucca, the Tuscan coast, Bologna, Venice, and Rome. This broader knowledge allows me to create comprehensive Italian journeys that connect multiple destinations seamlessly.
Whether you need expert travel tips, a thorough review of your existing itinerary, or a custom travel plan built from scratch, I combine professional expertise with authentic local perspective.
What I can provide
Florence-Focused Travel Planning
In-depth itineraries for Florence leveraging my local expertise, from Renaissance masterpieces to secret gardens and neighborhood gems.
Custom Italy Travel Programs
Personalized plans from scratch covering Florence, Pisa, Siena, Lucca, Tuscan coast, Bologna, Venice, and Rome with seamless city connections.
Itinerary Review & Optimization
Professional evaluation of your existing plans with expert improvements and insider additions to enhance your experience.
Florence Insider Consultancy
Detailed recommendations for accommodations, restaurants from street food to fine dining, and authentic experiences only locals know.
Wine & Culinary Journey Planning
Specialized advice on wine tours and gastronomic experiences throughout Tuscany, using my sommelier expertise for exceptional food-wine pairings.
Multi-Destination Coordination Expert routing for trips combining Florence with other Italian cities, optimizing travel time and highlighting unique aspects of each location.
Events & Tickets
Current information on exhibitions, concerts, and events during your stay, with guidance on tickets and reservations.
Pre-Trip Consultations
Personalized video meetings to refine your travel and answer all questions.
Photos & Videos

Instant Book
Free Video Consultation
15 min
A short introductory call to answer questions and explore your needs.
Review Itinerary
30 min
In this session, I will review your itinerary and sense-check it against your travel style, interests and timing. I will highlight anything that doesn't quite make sense and suggest small edits to improve flow, pacing and experiences.
In-Depth Video Consultation
45 min
A detailed session to dive deeper into your goals and provide tailored advice.
* Prices are approximate and may vary at checkout time